Privacy Policy

Last Updated: 19-03-2025

Welcome to Kisan Fresh, operated by MKR Foods & Auto Venture Private Limited. We value your privacy and are committed to safeguarding the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website and mobile application. By accessing or using our services, you agree to the terms outlined in this policy.

Information We Collect

Kisan Fresh collects personal information when you create an account, place an order, or interact with our customer support. This includes your name, contact number, email address, and delivery details. For online payments, we may collect necessary payment details to process transactions securely. In addition, we gather non-personal information such as your IP address, device type, and browsing behavior to improve user experience and platform functionality. Our use of cookies and tracking technologies helps personalize your interactions and enhance service efficiency.

How We Use Your Information

We use the information collected to process and deliver your orders, provide customer support, and send updates about your transactions. Occasionally, we may notify you about special offers or promotions if you have opted to receive such communications. Your data also helps us improve platform performance, analyze trends, and detect fraudulent activities to ensure a safe and seamless experience. While we prioritize the security of your personal data, we advise customers to maintain confidentiality of their login credentials to prevent unauthorized access.

Sharing of Information

Kisan Fresh does not sell, rent, or trade your personal information. However, to fulfill orders and provide efficient services, we may share necessary data with third-party service providers such as payment gateways and logistics partners. In compliance with legal obligations, we may also disclose information if required by law enforcement agencies or to prevent fraudulent activities. Any third parties involved are obligated to handle customer data with strict confidentiality and security measures.

Data Security

We take appropriate measures to secure your data against unauthorized access, modification, or disclosure. While we employ industry-standard security practices, it is important to note that no online platform can guarantee absolute security. Customers are encouraged to review their account activity regularly and report any suspicious transactions. If at any point you wish to access, update, or delete your personal information, or opt out of promotional messages, you may contact our support team for assistance.

Data Retention and Deletion

We retain personal data for as long as necessary to fulfill the purposes for which it was collected. If you delete your account or request the removal of your data, we will take reasonable steps to delete your personal information, subject to legal obligations. Inactive accounts may be deleted periodically. You can contact us to request the permanent deletion of your account or personal data.

How We Protect Your Data

We take steps to protect your personal information from unauthorized access or disclosure:

• Encryption: Sensitive data transmitted over the platform is encrypted using industry-standard protocols.
• Access Control: Only authorized personnel have access to your personal data, and it is restricted to those who need it for their role.
• Data Anonymization: Where possible, we anonymize data to further protect your privacy.

While we take necessary precautions, no data transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Marketing Communications

Kisan Fresh may send promotional materials and special offers based on your preferences. If you no longer wish to receive marketing communications, you can opt out via the unsubscribe link in emails or contact us directly at our support email.

Security of Your Data

We implement various security measures, including encryption, regular security audits, and controlled access, to safeguard your data. However, no method of data transmission over the internet can be guaranteed to be completely secure. We encourage you to choose strong passwords and, where available, enable multi-factor authentication. In case of a security breach, we will notify you promptly as required by law.

Limitation of Liability

Kisan Fresh is not liable for any damages arising from the misuse or unauthorized access of your data due to factors beyond our control, including cyber-attacks or third-party service issues. Our liability is limited to the extent permitted by applicable law.

Cookies and Tracking Technologies

We use cookies and similar technologies to improve website functionality and user experience. Cookies help remember your preferences, analyze site traffic, and personalize content. You may disable cookies via your browser settings, but doing so may affect certain features of the platform. We may also use third-party analytics tools that collect data through cookies to analyze user behavior and enhance platform functionality.

Data Access for Government and Law Enforcement Requests

We may be required to disclose personal information in response to legal requests from government authorities or law enforcement, including subpoenas or court orders. We will only comply with such requests when legally required to do so.

Notification of Data Breach

In the event of a data breach, Kisan Fresh will notify affected users as required by applicable data protection laws, including details about the breach, the affected data, and the actions we are taking to resolve the issue.

Children's Privacy

Kisan Fresh is not intended for individuals under 18. We do not knowingly collect personal data from children. If we discover that we have collected such data, we will promptly remove it from our systems. If you believe we may have collected data from a child, please contact us immediately.

Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page, with the "Effective Date" updated accordingly. If we make material changes, we may notify you via email or on-screen notices. Your continued use of Kisan Fresh after changes to this Privacy Policy signifies your acceptance of those changes.

Contact Us

If you have any questions or concerns about your privacy, you may contact us at support@kisanfresh.co. By using Kisan Fresh, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.